Brewed Buzz
Rise Coffee wanted to energize their audience with visuals as bold as their morning roast. I blended strategy, storytelling, and design to brew a bold campaign that stirred up buzz across every touchpoint and left customers craving more.
Rise Coffee Co.
Coffee & Beverage
Brand Identity
Campaign Design
2 Months
OverView
Wake Up the Brand Their coffee had bold flavor but a brand identity that was more decaf than double shot — visuals left engagement and traffic lukewarm. I stirred up Brewed Buzz, blending strategy, design, and storytelling like the perfect pour. From scroll-stopping social posts to eye-catching in-store displays, every element captured a warm, freshly-ground vibe. The result? A campaign that stirred connection, served excitement, and kept the brand steaming hot.
Challenge // 01
A Latte Potential, But No Consistency Rise Coffee had flavor, but their visuals were more decaf than double shot. I brewed a cohesive campaign that perked up every channel, from scroll to sip, leaving the brand steaming with bold personality.
Solution // 02
From Beans to Banners I roasted up Brewed Buzz, a campaign that brewed consistency and boldness across every channel. From social feeds to retail shelves, each element poured personality, sparked engagement, and left the brand buzzing with energy.
Results // 03
Buzz Well Brewed • After launch, Rise Coffee’s branding finally felt as strong and smooth as their espresso. • Customers recognized the brand instantly — and engagement started percolating. • Achieved a +45% increase in email engagement, driving stronger clicks and customer interaction. • Unified, consistent, and recognizable everywhere. • Boost in brand recognition and in-store pickup
