Mindful Motion
Lumina Wellness wanted a visual identity that was serene, professional, and full of personality. I built everything from the ground up — logos, brand guidelines, merch, and a responsive website — ensuring the brand struck the perfect balance.
Lumina Wellness
Yoga & Wellness
Brand Identity Design
Website Design
2 Months
OverView
Harmonizing the Brand I rolled out logos, guidelines, merch, and a responsive website — tying scattered ideas into a smooth, cohesive brand that flows seamlessly online and offline, no meditation required.
Challenge // 01
Calm, But Chaotic Lumina Wellness had a strong mission, but its visual identity was all over the mat. Logos, marketing materials, and website elements weren’t aligned, leaving the brand feeling scattered and hard to recognize. The challenge was to create a cohesive visual identity and website that would flow smoothly across digital and physical platforms, inspire trust, and leave a lasting impression — a brand that flexes without strain.
Solution // 02
The Visual Stretch I mapped the customer journey and rolled out a full visual identity — logo, colors, typography, icons — plus merch mockups, brand guidelines, and a responsive website. Each element reflects Lumina Wellness’ calm, confident personality, flowing seamlessly across digital and physical experiences. The result? A cohesive, playful brand that moves as smoothly as a yoga flow.
Results // 03
Flowing Into Recognition Lumina Wellness found its flow — and the results were pure zenergy. With a brand identity that stretched, flexed, and glowed, engagement rose, recognition bloomed, and every scroll felt smoother. Calm never looked so captivating.
