Power Play
Serving up a perfect blend of strategy and style, I helped ScanSource/POS Portal rally strong engagement before, during, and after ETA Transact 2025, creating cohesive moments that kept audiences genuinely excited throughout the tradeshow.
ScanSource / Portal
Tech & Payments
Campaign Design
Digital Assets
2 Months
OverView
Beyond the Booth When ScanSource/POS Portal stepped onto the ETA Transact stage, the goal was clear: spark conversations that wouldn’t stop at the booth. By blending style, strategy, and storytelling, I built a campaign that kept their brand top-of-mind well past game day.
Challenge // 01
Brand Bounce When ScanSource/POS Portal stepped onto the ETA Transact stage, the goal was clear: spark conversations that wouldn’t stop at the booth. By blending style, strategy, and storytelling, I built a campaign that kept their brand top of mind well past game day.
Solution // 02
Game On To win the trade show game, ScanSource/POS Portal needed a strategy that could serve up standout engagement across every channel. I crafted a cohesive, cross-platform campaign that rallied buzz before the event, kept the energy bouncing with eye-catching social content, and followed through with a series of digital assets—turning heads, sparking conversations, and scoring big on lasting impact.
Results // 03
Played to Engage From the first email to the final social post, the campaign delivered a unified, playful story that kept audiences hooked—sparking strong engagement online and at the booth, drawing steady traffic through the irresistible pickleball theme, expanding brand recognition across the key payments trade show and target markets, and serving up a consistent flow of high-quality leads that kept the sales pipeline thriving well after the event ended.
